Every marketing-guru has a different definition of what “brand” is and what is takes to make a brand stand out. To be fair most definitions are correct because we each define what things mean to us (a lot to think about.. eh?).
Anytime that we have ever gotten major attention or gone viral it is because someone liked how crazy we were or could relate to the story that we told. When we were gearing up for an event with Virgin Founder Sir Richard Branson I decided to buy an astronaut costume and go up and down Main Street promoting a press conference that was to announce his appearance. Sir Richard is about to commercialize space-travel so we saw this as a great fit. The reaction? SHOCK – and the best attended press conference at the venue in a long time.
Apart from that – we ended up landing the cover of a prestigious business magazine for being so “entrepreneurial” and for disrupting the normal way of doing things. It was #awesome.
The truth is – we are all a brand. Whether we work for someone else or for our own our company we are (especially with social media) always being watched. We are our own brand every moment of our lives. A bad day is bad for the brand. The good news? You can evolve your brand each and everyday. The trick is to know what you want your brand to stand for (you already do) and live that every single day.